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The RED Initiative offers Resource Efficient Design advice and support for small and medium-sized product design and manufacturing enterprises in the East Midlands.

Funded by the East Midlands Development Agency, we can provide free support to suit your company’s individual design requirements, from basic material or technology research to assistance in the design and development of a new product concept.

We aim to take your product further than simply complying with environmental legislation. For any enterprise to succeed, it must stay ahead of the game, and its environmental impact is no exception.

Of course, your product’s environmental performance is just the beginning when it comes to reaping the benefits of resource efficient design. With assistance from The RED Initiative, your product can benefit from:

// Reduced cost of production and components,
// Staying well ahead of legislation,
// Enhanced consumer appeal,
// An improvement of your product’s over-all functionality and quality.